Moodie Davitt WeChat Reaches New Readership Heights – The Moodie Davitt Report
CHINA. Moodie Davitt Report’s official weekly WeChat account is strengthening, reaching a new milestone this week, surpassing 1,000 subscribers.
The last article was posted on Monday, the main article on Louis Vuitton withdrawing from the downtown duty-free trade (notably in South Korea) was viewed more than 1,600 times on the first day alone. This Chinese-language readership is in addition to the heavy traffic generated by the original English coverage of MoodieDavittReport.com.
The WeChat platform is edited by Penelope Zhou, the Hong Kong-based Chinese editor at the Moodie Davitt Report.
Moodie Davitt Report Founder and Chairman said, “We are absolutely delighted with the rapid increase in Chinese readership of our new WeChat service. The platform has been essential in increasing our influence in the world’s most dynamic duty-free marketplace and bringing a range of stories, both Chinese and international, to our readers in their languages.
“Penelope’s combination of high quality content and exceptional translation and writing skills, fueled by her experience as a professional interpreter and her solid journalistic background, has seen her readership increase. WeChat is now the cornerstone of our strategy in China with several other improvements planned and a strengthening of our team in China. “
In his popular The moodie view Chronicle, Martin Moodie takes the main story and another article on improving Korean duty free April sales figures and considers both developments in a Chinese context. “The relationship between the Korean and Chinese duty-free markets is one of the most closely watched – and fundamentally linked – in the world of travel retail,” he notes.
Moodie explores comments from Shinhan Investment Corp analysts Sung June-won and Hanny Lee, suggesting that Hainan’s strong duty-free growth in recent times is a temporary phenomenon, driven by the impact of the pandemic on Chinese travel to abroad.
“The growth in duty-free sales in China is mainly due to wealthy Chinese consumers who flock to Hainan for duty-free shopping amid the country’s restrictions on overseas travel,” Sung and Lee wrote. “We believe the strong performance of Hainan’s duty-free shops is a one-time event caused by the pandemic, and we expect wealthy Chinese consumers to return to shop abroad, especially in Korea and Japan,” once travel restrictions are lifted. “
Moodie rejects this view, noting: “While the Chinese people, of course, will travel and shop abroad in large numbers once the pandemic is in a form of regional and ultimately global control, the foundations are solid. Hainan’s duty-free activities – generous allowances, a proliferation of retailers, ease of travel from the mainland and the island’s many natural attractions – mean the business is not a temporary phenomenon but a line of business long term, growing and very lucrative.
Hainan duty free hits new sales record and brand breaks records
Moodie Davitt WeChat also reported on the boom in offshore duty-free sales in Hainan, which increased + 980% year-on-year in April to reach 4.75 billion RMB ($ 745 million). Total sales including duty paid reached RMB 5.2 billion (US $ 814 million), an increase of + 997% over the same period in 2020.
On June 4, the Hainan Province Commerce Department revealed at a press briefing that more than 20 brands, including Estée Lauder, Cartier, Bvlgari and Tiffany, had record global travel retail sales in their stores. Hainan offshore tax free. over the past year, according to local media report Hainan.net and Sansha Satellite TV.
#ClaimYourLove: YSL Beauté and CDFG organize a spectacular Beauty Villa party in Hainan
Elsewhere in Hainan, the beauty and perfume house of the L’Oréal YSL Beauté Group and China Duty Free Group (CDFG) celebrated May 20 (the Chinese version of Valentine’s Day) with the spectacular #ClaimYourLove campaign.
From May 19 to 21, the partners hosted a spectacular Beauty Villa event at the Intercontinental Sanya which offered travelers a 360 ° O2O experience. The villa offered everything from live makeup demos and DJ performances, to a variety show and live broadcasts, while also showcasing YSL Beauty’s All Hours Foundation line.
Moodie Davitt WeChat Post 8 Highlights
The previous WeChat article sparked particularly strong interest in the Chinese version of our global exclusive interview with Party Secretary and Hainan Development Holdings Party Chairman Gang Gu, who discussed the new GDF Plaza and the bold vision of duty free from the company.
Hainan Development Holdings (HDH) Co Ltd, a fully state-owned company of the Hainan Provincial Government backed by leading international tour operator Dufry, has opened the first phase of the Global Premium Duty Free (GDF) Plaza at Mova Mall, Haikou January 31.
The business is progressing with the second and third phases of the opening this year. He also unveiled a new joint loyalty program at the recent Hainan Expo.
Haikou International Duty Free City renderings unveiled
The post also shared more details about Haikou International Duty Free City’s extraordinary project of Haikou International Duty Free. The striking new renderings emphasize the beauty and the vast scale of the development.
The design drawings of Haikou International Duty Free City, revealed publicly for the first time, illustrate the unique architectural style of the resort, based on the begonia flower. The design incorporates local elements such as nature and Haikou marine culture to create a unique and comfortable experience space for consumers.
Haikou International Duty Free City is slated to open in June 2022, according to China Tourism Group, parent company of China Duty Free Group (CDFG), which will lead the operation.
The Haikou International Duty Free City project covers more than 110 acres, with a total planned construction area of approximately 926,000 m². It comprises six plots, anchored in a sprawling duty-free complex that will rank as the largest duty-free retail space in the world.
Luxottica unveils “Prada for Asia”
Elsewhere in Hainan, Luxottica and CDFG have teamed up to launch the Prada for Asia sunglasses line at the Sanya International Duty Free Shopping Complex in Haitang Bay.
The launch reinforces the eyewear company’s strategy of offering styles specifically developed for Asian customers. Prada for Asia sunglasses are the latest addition to the Italian fashion brand’s Prada Cinéma collection. The launch of glasses exclusively in Asia is supported by an O2O campaign which will run by the end of June. It showcases high-end LED display cases and custom booths at various high-traffic locations in CDF Mall.
Foreo appoints ‘THE9’ Xin Liu as global brand ambassador
The WeChat report continued by sharing our recent story about Foreo’s newest global brand ambassador, Chinese singer Xin Liu of pop group ‘THE9’.
Liu has been a steadily trending name on Chinese social media since her first appearance on the Chinese TV show “Youth With You 2” in 2020, whose finale reached more than 6 million views.
The official announcement was made on Foreo’s official Weibo, WeChat, and TMall channels. Liu fans achieved sales of over US $ 1 million on flagship store Foreo TMall within 30 minutes of the announcement.
Oriental travel Retail Observer: A key guide to duty free in China
The article continued with a preview of the latest edition of the Oriental Travel Retail Observer (OTRO), which offers a wealth of and timely information on China’s duty-free sector.
Issue 9 summarizes the impact of the latest developments, regulatory and commercial, on the two key and interrelated duty-free sectors of China and South Korea. This issue also highlights the rise of home delivery service to duty free stores, a price index covering duty free stores in China and South Korea, and popular brand promotions in Sunrise Shanghai.
OTRO is a research and publishing alliance between Jessica’s Secret, China Merchants Securities and the law firm Jincheng Tongda & Neal. The Moodie Davitt Report works closely with Jessica’s Secret, having developed the popular Jessica’s Secret Index with the fast-growing Shanghai-based company.